Why? My design process always starts with this simple question. It is the beginning of every story I tell through my designs and the influencing factor for each decision I make. I apply my background in UX research to every project whether its brand design, game design, social media design. Because understanding the why, the who, and the what helps me figure out the how in every design and curate an experience beyond visual aesthetics that makes users feel seen.
If you like what you see and want to work together, let's get in touch!
